Report on the publishing workflow and how publishing practice relates to the theory of publishing. Reflect on the decisions you/your group made and provide examples of your problem-solving skills.
Nothing is better than learning by doing. Although we had read about the theory of publishing a book, when it came to the practice, unanticipated problems occurred and gaps in workflow became apparent. We realised how closely linked each department is, and how each relies on the other completing their tasks on time. The occasional unforeseen problems we came up against meant that we had to use our problem-solving skills to overcome them, for example, by all working together to get a task done faster, by taking on work outside of our department, or by coming up with creative solutions.

Many important decisions had to be taken before the books could progress to the next stage of production. For instance, we knew from our lectures and reading that “Market research [is] of fundamental importance” (Baverstock 2008 pp.10), and that you must “assess the market for your potential product” (Woll 1999 pp.26). However, this vital process did not happen until week five, meaning that it held up other departments’ tasks.

We needed to know what the size of the book would be before we could request a printer’s quote, but we could not decide on the size until we had feedback from the market research on it. Therefore we were in the position of having to prolong decisions until we got the feedback from focus groups and surveys. If we had looked ahead and made market research our priority from the start, we could have avoided the delay.


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